For you
Strategic sparring
What does AI mean for your business, your decisions, and your role?
Explore sparringDr. Sohrab Noorsalehi Garakani
Listen deeper.Think wider.Create bolder.
Progress begins with a better question.
I help leaders, teams, and organizations in transition challenge assumptions, see new possibilities, and turn clearer thinking into practical action.
Rethinking work, education,
and leadership in the age of AI.
When we build something new, we often need to reconsider how we work together, what we believe, and who takes responsibility. As AI changes what we can build and how we build it, these questions become part of product, process, and business model innovation. I help teams work through them, exploring how people and systems learn, how people need to grow, and how to lead through these changes.
Business, technology, and people don't change in isolation. I work where they meet.
Before choosing a solution, we examine the situation and the assumptions shaping how we see it.
You might be exploring AI, navigating a difficult team transition, or wondering how you want to lead. We start with what your situation needs.
Different questions. Connected work.
Choose a topic below, or filter by who the work is for.
AI & Business Innovation
Understand what is changing and test new possibilities with prototypes.
For your team
AI Studio
Test new workflows and prototypes on real tasks.
Explore AI StudioFor your organization
Rethinking your business
Connect AI, value creation, strategy, and the capacity to change.
Explore business innovationTeams & Learning Organizations
Create the conditions to contribute, learn, and move forward together.
For your team
Direction & collaboration
Address tensions, clarify roles, and agree how to share leadership.
Explore teamworkFor your organization
Organizational development
Connect culture, structures, and processes with the work you need to do.
Explore organizational workFor your organization
Next-generation talent
Recruiting, onboarding, mentoring, and meaningful paths into responsibility.
Explore next-generation talentLeadership & Personal Growth
Find your direction and help others exercise leadership alongside you.
For you
One-to-one coaching
Bring the difficult decision, relationship, or question about who you want to become.
Explore coachingFor your team
Collective leadership
Develop how you lead together, make decisions, and enable others to contribute.
Explore shared leadershipFor your organization
Leadership development
Support established and emerging leaders through learning, coaching, and mentoring.
Explore developmentPrevious collaborations
A Useful Place To Start.
Begin with a workshop or retreat, one-to-one coaching and sparring, or the AI Studio. For recruiting and onboarding, we can agree a pilot with ongoing support.
AI: Understand, Explore, Apply
Try AI on real work. Learn to judge the results. Choose an experiment worth running.
Leadership In The Age Of AI
Work on judgment, delegation, responsibility, and learning as AI changes the work.
Rethinking Your Business
Examine the business you have, the changes around it, and the possibilities worth exploring.
Team Direction & Collaboration
Clarify your direction, address tensions, and agree how you want to work together.
Leadership & Strategic Sparring
Bring a decision you are weighing, a difficult relationship, or a question you cannot quite untangle.
A focused session or an ongoing collaborationAI Studio
Explore, build, and test an AI possibility against a real need.
Bringing In & Growing The Next Generation
Rethink recruiting and onboarding. Connect meaningful work with long-term mentoring and individual leadership development.
A focused pilot, with optional ongoing supportIn practice
Examples from my work.
What we did, what we learned, and what remained open.
AI + business innovation
Exploring an AI-first business.
I designed and built a full-stack prototype for a business serving real estate agents. Testing revealed technical possibilities, quality limits, and a more complicated market-entry question.
Read the caseTeams + leadership
Shared direction.
Leadership in practice.
Workshops, mediation, and coaching with a transformation team and its leader over approximately two years.
The leader began taking responsibility for direction while inviting the team to shape it.
Read the case2Morrow Lab · Education + AI
Make possible
futures tangible.
In a guided life-design program, young people use AI tools to explore who they are, how they want to live, and a possible first step.
An early-stage venture my partner and I are building.
Read the caseObserve. Understand. Change.
We begin by examining what is happening. We look for patterns, question our explanations, and decide what to try. Then we return to what happened and what we learned.
Observe
Listen carefully. Look at what people experience and what happens in practice. Bring assumptions, tensions, and overlooked perspectives into view.
Understand
Examine what could explain the situation and which question we need to address. We look at tools and processes alongside what people need to learn, how they relate to one another, and who takes responsibility.
Change
Develop possibilities and choose a useful next step: a different conversation, a leadership decision, a working agreement, or a prototype. Put it into practice, review what happens, and adjust.
What we learn can change our explanation of the situation.
Greater agency.
Individually and together.
I want people, teams, and organizations to have more agency: to make informed choices, take initiative, and act on their ideas. Using AI well requires skills, room to experiment, and clear responsibility.
Sympoiesia
The sympoietic organization.
How can organizations keep learning and creating something new?
AI changes what people and organizations can do. Making good use of it also means reconsidering how work is organized, how decisions are made, and how people learn and take responsibility.
Sympoiesia is the framework I am developing to work through these connections. It draws on my client work and existing approaches to organizational development.
Explore Sympoiesia & the white paperThe person behind SONOOGA
I'm Sohrab.
A curious mind.
A hands-on builder.
Dr. Sohrab Noorsalehi Garakani
Scientist by training.
Bridge builder in practice.
Bridge builder in practice.
My path connects geoscience research, physical and digital tool development, basketball, education, innovation, and organizational life.
Playing competitive basketball and coaching taught me how closely individual growth and collective performance are connected. Teach First deepened my understanding of leadership as something we exercise, whatever our position.
I have led a university lab, worked with self-organizing teams, and shared CEO responsibility in a geothermal venture. Today, I work as a coach, facilitator, strategic partner, and builder.
Expect energy, warmth, intellectual intensity, and direct challenge. I care about creating space where you can speak honestly, disagree, and find your own way forward.
In coaching, group work, and building, I draw on what I learned as a scientist: look closely, question explanations, and test ideas.
My story & perspectiveHelp the next generation
find their way.
And change what they find.
My work with education and organizations comes from the same place: a desire for people to keep their curiosity, creativity, and willingness to contribute.
With 2Morrow Lab, my partner and I are building life-design learning experiences and AI tools for the transition into adult life. With organizations, I help create places where that potential can grow.
Recruiting and onboarding can be a starting point. Mentoring and individual leadership development can accompany people as their responsibilities grow.
Explore 2Morrow Lab Explore next-generation talentA conversation is a good beginning
Bring your
unfinished question.
Tell me what is happening, what matters to you, and what you want to change. Your question can still be taking shape.
Introductory conversation
sohrab@sonooga.com
A 15-minute introductory conversation to understand your situation and explore whether working together makes sense.
Based in Berlin. Working in person and online.
Not sure where to begin?
Answer a few questions to explore where you could begin.